The All-New Craft Has Landed

When Craft was founded in 2020, we had a clear vision: to provide exceptional luxury air travel services characterized by exquisite attention to detail, unmatched dependability, and a truly personalized experience crafted for each of our guests.

As we’ve grown, it has been a passion and privilege to serve our passengers with outstanding travel experiences. Along the way, we’ve learned more about the values we share with our passengers and partners, and discovered even more ways to exceed their expectations when it comes to reliability, efficiency, and transparency.

Today marks another step in the evolution of Craft: the launch of our new brand identity, which brings together our passion for aviation, our love of innovation, and our desire to always be doing more to make your next travel experience the best it can possibly be.

We’re excited to introduce these changes, which we feel reflect everything we’ve learned on our journey so far—while also capturing our ambitions for the future.

Our updated brand identity celebrates our love of flying, our commitment to quality service, and our never-ending pursuit of excellence. This refined look and feel mirrors our obsessive attention to detail, as well as our desire to honor aviation every time we fly. Meanwhile, our aim to tailor every journey to perfection is captured by our new vision statement: masters in the art of moving you.

All in all, we’re still the same Craft, but these changes better reflect the exemplary service our customers have come to expect. At the same time, by fine-tuning our identity we hope to provide a clearer demonstration of our goals: to deliver unparalleled service, end-to-end luxury travel, five-star flight crews, a safety-first approach, and an experience focused entirely on you.

Welcome to the Craft of new.